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Safe, Kind and Effective Baby and Child Care Safe, Kind and Effective Baby and Child Care
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✨Free Trial Box with £20 or more order.✨

Free UK standard delivery over £25

International Shipping Available

Gentle Yet Effective Products You Can Trust
Gentle Yet Effective Products You Can Trust
Dermatologist Tested
Dermatologist Tested
Hypoallergenic
Hypoallergenic
Sulphate Free
Sulphate Free
Paraben Free
Paraben Free
wheat free
wheat free
NATURALLY SOURCED INGREDIENTS
NATURALLY SOURCED INGREDIENTS
Organic<br/>Aloe Vera
Organic
Aloe Vera
Nourishes, heals & soothes
Organic <br/>Coconut Oil
Organic
Coconut Oil
Improves, protects & balances
Naturally <br/>Hypoallergenic
Naturally
Hypoallergenic
Allergen-free & safe for baby
Dermatologically <br/>Tested
Dermatologically
Tested
Suitable for newborns
learn more about our ingredients
Shop Our New Duo Sets
Gentle Swimmer’s Shampoo & Detangling Spray Duo Set
Gentle Swimmer’s Shampoo & Detangling Spray Duo Set
£14
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Super Soft Baby Wash & Lotion Duo Set
Super Soft Baby Wash & Lotion Duo Set
£14
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Daily Bottom Butter & Travel Cleansing Wipes (32) & Pouch Duo Set
Daily Bottom Butter & Travel Cleansing Wipes (32) & Pouch Duo Set
£10
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Taming Shampoo & Conditioner Duo Set
Taming Shampoo & Conditioner Duo Set
£15
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The Perfect Gift
The Perfect Gift
Our Daily Essentials Gift Box comes packed with all the necessities for baby and makes an ideal gift for new mama’s. Enjoy complimentary gift wrapping with every order.
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The Perfect Gift
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Nursery styling tips for a first-time mama
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Learn the dos and don'ts on how to survive your first holiday with your new born.
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Read up on the different techniques to parent your little ones...
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Parenting Parenting
Author Maria Vegara talks about the importance of reading and encouraging children to dream big.
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Parenting Parenting
A few practical tips to help care for your baby's Curls
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