0800 144 8200
£ GBP
£ GBP € EUR $ USD

☆ 3 Free samples with every order ☆

Free UK standard delivery over £25

International Shipping Available

(0)
Skin & Body
We use cookies for personalised Ads and content to help improve your experience on our website. By clicking 'OK' you accept our cookies policy. OK
Safe, Kind and Effective Baby and Child Care Safe, Kind and Effective Baby and Child Care
(0)

☆ 3 Free samples with every order ☆

Free UK standard delivery over £25

International Shipping Available

Gentle Yet Effective Products You Can Trust
Gentle Yet Effective Products You Can Trust
Dermatologist Tested
Dermatologist Tested
Hypoallergenic
Hypoallergenic
Sulphate Free
Sulphate Free
Paraben Free
Paraben Free
wheat free
wheat free
NATURALLY SOURCED INGREDIENTS
NATURALLY SOURCED INGREDIENTS
Organic<br/>Aloe Vera
Organic
Aloe Vera
Nourishes, heals & soothes
Organic <br/>Coconut Oil
Organic
Coconut Oil
Improves, protects & balances
Naturally <br/>Hypoallergenic
Naturally
Hypoallergenic
Allergen-free & safe for baby
Dermatologically <br/>Tested
Dermatologically
Tested
Suitable for newborns
learn more about our ingredients
Shop Our New Duo Sets
Gentle Swimmer’s Shampoo & Detangling Spray Duo Set
Gentle Swimmer’s Shampoo & Detangling Spray Duo Set
£14
shop now
Super Soft Baby Wash & Lotion Duo Set
Super Soft Baby Wash & Lotion Duo Set
£14
shop now
Daily Bottom Butter & Travel Cleansing Wipes (32) & Pouch Duo Set
Daily Bottom Butter & Travel Cleansing Wipes (32) & Pouch Duo Set
£10
shop now
Taming Shampoo & Conditioner Duo Set
Taming Shampoo & Conditioner Duo Set
£15
shop now
The Perfect Gift
The Perfect Gift
Our Daily Essentials Gift Box comes packed with all the necessities for baby and makes an ideal gift for new mama’s. Enjoy complimentary gift wrapping with every order.
Order >
The Perfect Gift
Customer Reviews
Trustpilot
Fifi’s Journal
Community
Lifestyle Lifestyle
Nursery styling tips for a first-time mama
Community
Learn the dos and don'ts on how to survive your first holiday with your new born.
Community
Parenting Parenting
Read up on the different techniques to parent your little ones...
Community
Parenting Parenting
Author Maria Vegara talks about the importance of reading and encouraging children to dream big.
Community
Parenting Parenting
A few practical tips to help care for your baby's Curls
read more articles
@fifiandfriendsofficial
fifi & friends in the press
close
Safe, Kind and Effective Baby and Child Care
close
Safe, Kind and Effective Baby and Child Care
register for an account
Create an account to enjoy a personalised shopping experience.
Create a wishlist Speed up checkout register now
Shopping Bag
Your shopping bag is empty
Newsletter