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Safe, Kind and Effective Baby and Child Care Safe, Kind and Effective Baby and Child Care
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Free 3 Travel Samples, 40ml, with £29 or more

Free UK standard delivery over £25

☆ International shipping available ☆

Gentle Yet Effective Products You Can Trust
Gentle Yet Effective Products You Can Trust
Dermatologist Tested
Dermatologist Tested
Hypoallergenic
Hypoallergenic
Sulphate Free
Sulphate Free
Paraben Free
Paraben Free
wheat free
wheat free
NATURALLY SOURCED INGREDIENTS
NATURALLY SOURCED INGREDIENTS
Organic<br/>Aloe Vera
Organic
Aloe Vera
Nourishes, heals & soothes
Organic <br/>Coconut Oil
Organic
Coconut Oil
Improves, protects & balances
Naturally<br/> Hypoallergenic
Naturally
Hypoallergenic
Allergen-free & safe for baby
Dermatologically <br/>Tested
Dermatologically
Tested
Clinically proven for newborns
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Fifi’s Journal
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Parenting Parenting
Read up on the different techniques to parent your little ones...
Community
Parenting Parenting
Author Maria Vegara talks about the importance of reading and encouraging children to dream big.
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Parenting Parenting
A few practical tips to help care for your baby's Curls
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Parenting Parenting
Juggling a tough job in the city and being a mama of twins is no mean feat. Pascale Banks from Style-Mum shares a day in the life…
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Parenting Parenting
One freelance journalist shares her tips for juggling a career and baby
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The Perfect Package
The Perfect Package
Our Daily Essentials Gift Box comes packed with all the necessities for baby and makes an ideal gift for new mama’s. Enjoy complimentary gift wrapping with every order.
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The Perfect Package
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