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Safe, Kind and Effective Baby and Child Care Safe, Kind and Effective Baby and Child Care
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Meet The Founder

After the birth of her daughter, the now five year old Sophia (affectionately known as ‘Fifi’), businesswoman and devoted mother Tamara Ecclestone discovered a gap in the market for gentle baby skin care that parents could trust. Dynamic and dedicated, with a natural entrepreneurial spirit (she founded international beauty brand SHOW Beauty in 2013), Tamara took matters into her own hands and launched Fifi & Friends online parenting hub and kind baby care range in 2017.

With a focus of parenting the honest way, the Fifi & Friends blog advises and supports parents through a wide range of editorial compiled by a team of experienced writers and contributors, providing a candid and open forum to support and encourage from conception through to adulthood. With an emphasis on transparency, and using only the highest quality natural ingredients, the natural product range of the same name is dermatologically tested, vegetarian (most products also vegan) and wheat-free, as well as free from nasties such as parabens, sulphates, and silicones.

“I’m so excited to have Fifi & Friends come to life. I believe parents shouldn’t have to compromise when it comes to their little ones and my world revolves around Fifi, so creating my own range seemed like a natural thing to do.” – Tamara Ecclestone

Born in Milan and educated in London, Tamara is the eldest daughter of Formula One legend Bernie Ecclestone and former Armani model Slavica. Inspired by the resounding professional successes of both parents, Tamara’s motivation stems directly from her father’s fortitude to maximise every opportunity. These family values remain the cornerstone of all her endeavours and she relishes the challenges of being a devoted wife and mother, whilst building on her passion for business. Following in her family’s footsteps, Tamara began her career at F1 magazine while also modelling for Armani. Tamara then furthered her professional path, becoming a successful broadcast personality, working with Sky 1, GMTV and the BBC and now founder and creative director of two hugely successful brands, SHOW Beauty and Fifi & Friends.

Throughout her burgeoning career as an entrepreneur, Tamara has demonstrated an astute desire to use her platform to benefit others. Her passion for philanthropy has led her to work closely with highly esteemed charities including Great Ormond Street Children’s Hospital, Starlight and the Dog’s Trust, to name just a few. Combining her love of fashion and eagerness to help others, Tamara first launched her charity fashion auction ‘Tamara Gives Back’ in 2008, and reopened it again in Spring 2019, with 100% of proceeds going directly to Great Ormond Street Children’s Hospital.

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